"We'll look at sound next year" - most major brands (an overlooked sensory element of branding) @juliantreasure #xmlbath2012

@juliantreasure now on the problems of sound noise; manipulating our physiology, emotions & thoughts #xmlbath2012

Rural pop. of India = 742mil; many mobile subscribers - #frugal innovation needed

Proximity based recommendation engines are getting smarter and more efficient (but work in progress). @geekgrl #xmlbath2012

Increase in smart devices driving traffic to local businesses; lost potential? Tech now maturing out of hype phase? #xmlbath2012

@geekgrl is now speaking about social, local & mobile technologies. #xmlbath2012

@TheFutureBook Cheers for the RT. Hope you're enjoying the sessions so far. I feel like I'm imbibing the future! #xmlbath2012

An EU Registered Design applies to different media platforms & embodiments: key for transmedia strategies in Europe. #xmlbath2012

Mattel created a ~20% bump in y-on-y sales by leveraging existing marketing pipelines to tell a story behind HotWheels brand #xmlbath2012

Matt Lawman and John Williams of EIP join #connectyorks Investment Readiness Programme http://t.co/YZqjW3Hz

"Use a design sensibility across transmedia platforms to create a coherent & engaging whole." Jeff Gomez #xmlbath2012

"Consider that each trans-media (technology) platform is an instrument in an orchestra for content" Jeff Gomez #xmlbath2012

"All comms tools can be leveraged to increase engagement with IP & brands" Jeff Gomez #xmlbath2012

Even in Brazil/Mexico, there is relatively high smartphone adoption - the so-called "second screen" for millenials. #xmlbath2012

Listening to Gerry Gouy discussing the future of Viacom brands: hyper-global but hyper-local. Trend: greater complexity. #xmlbath2012

Excellent: ICT curriculums in UK going to be overhauled in September to add much more computer science. #xmlbath2012

@ian_livingstone's 5ps: perception, pipes, (intellectual) property, and people. #xmlbath2012

@ian_livingstone talking about how creating own IP = creating own gold mine #warhammer #gamesworkshop #xmlbath2012

Good to see @edvaizey give his support for Hargreave's Digital #Copyright Exchange (agree would help SMEs to licence content).

@edvaizey emphasises importance of IP in supporting business & the creative industries. #xmlbath2012

We have travelled a *considerable* distance to @xmlbath2012: about 50m down the road!

RT: I am in geek central #xmlbath2012 @xmedialab. Geeks & chandeliers. Very Bath. http://t.co/2SqPbhlM

Just getting ready for the conference start at #xmlbath2012 - place is buzzing, great for Bath.

RT: RT @VisitBath @BathDigital Festival starts today - city celebrating digital http://t.co/pGmdjieJ #xmlbath2012

EIP to exhibit at next week's X Media Lab conference in Bath #xmlbath2012 http://t.co/HzfkKfJx

Salvador Dalí's Real Masterpiece: The Logo For Chupa Chups Lollipops http://t.co/4cFkgNOI

The Three Ages Of Socially Responsible Business http://t.co/nycCTCvh

The Three Ages Of Socially Responsible Business http://t.co/nycCTCvh

@USPTO [assertively announces] Green Technology Pilot Program - CLOSED http://t.co/1NVb51KJ] target="_blank">http://t.co/1NVb51KJ] [@EIP_Green map updated - http://t.co/1NVb51KJ] target="_blank">http://t.co/1NVb51KJ]

@USPTO [assertively announces] Green Technology Pilot Program - CLOSED http://t.co/1NVb51KJ] target="_blank">http://t.co/1NVb51KJ] [@EIP_Green map updated - http://t.co/1NVb51KJ] target="_blank">http://t.co/1NVb51KJ]

@EPOorg and @Google launch patent translation service - http://t.co/ZwTPTWzf #eipnewsflash

Novartis Pharmaceuticals UK Ltd v Medimmune Ltd & Anor – Self-perpetuating references to the CJEU - http://t.co/EBqRKYN8 #pharma #spc

Owning Community Registered Design provides no protection from infringement proceedings - http://t.co/E9sibYRd (cc:@OAMITWEETS) #CJEU #CRD

RT @outlawnews: UK ranked among top five destinations for renewable energy projects http://t.co/eqJuPlWn

RT @outlawnews: UK ranked among top five destinations for renewable energy projects http://t.co/eqJuPlWn

Apple vs Proview TM case - interesting allegations re: UK special-purpose vehicle http://t.co/E3UUkRqq

Colour and Composition: Just how relevant are they? http://t.co/qO63eDvZ [Specsavers vs Asda] #trademarks #eipnewsflash

Legitimate to improve your position in litigation by obtaining a new #trademark registration – confirmation by UK CoA - http://t.co/TcpXv80V

Gary Moss authors article on Patent Box for @accountancylive - http://t.co/UesIaWjN #eiparticles #tax

Registered Designs: are you missing out? - Young Entrepreneurs - Student - The Independent http://t.co/1XafX9fd [From our Iain Russell]