Protecting the eye-catching appearance of a product is becoming increasingly important in a wide range of technology areas as consumers choose products based on not only how well they work, but also how they look.
Registered designs provide a cost-effective and versatile way of protecting the appearance of products in all areas of technology, in both traditional fields such as consumer goods and in non-traditional fields such as computing.
Although we may focus on registered designs, we can also advise on the use of copyright and unregistered design right to protect designs.